Search Engine Marketing & Optimization
  • Type Validation
  • Level Foundational
  • Time Weeks
  • Cost Paid
Additional Details

Search Engine Marketing & Optimization

Issued by Community College of Vermont

Earners of this badge are able to utilize the technologies, techniques, and strategies required to achieve high rankings on search engines and create an effective search engine marketing campaign to achieve promotional goals. Topics include organic search engine optimization practices, pay-per-click approaches, information architecture and navigation, content structure, and internal page and link strategy.

  • Type Validation
  • Level Foundational
  • Time Weeks
  • Cost Paid
Additional Details

Skills

Earning Criteria

  • Complete readings and assignments in 14 modules. Topics include uses and application of SEO & SEM, search engine differences & uses, keywords, SEO best practices, link building best practice, role of social media in SEO & SEM, analytics for measuring SEO & SEM, SEO troubleshooting, local SEO strategies, SEO tools, components of PPC campaign, and SEO/SEM careers.
  • Apply knowledge of SEO and SEM terms and concepts through a series of quizzes.
  • Utilize knowledge gained through the course to develop an SEO plan for a business based on best practices. Elements include an introduction, keyword research, on-page SEO plan, link-building plan, social media plan, analytics plan, local SEO plan, and SEO audit.
  • Utilize knowledge gained through the course to develop two PPC campaigns based on best practices. Elements include at least 3 ad group/keywords, 3 ad variations, and budgeting.