Arts Marketing Mix

Issued by CQUniversity

Earners have an understanding of how to create an arts marketing plan, and can demonstrate the 7Ps approach to developing a marketing plan and devising a campaign strategy. They understand the use of market research to inform arts marketing decisions.

Type Learning
Level Foundational
Time Hours
Cost Free

Additional Details

Skills

Marketing Business Skills
Marketing Plan Creation
Market Research Skills

Earning Criteria

Completion of 3 hours of self-paced learning.
Achieve a score of 100% in an online quiz.

Standards

UN SDG Goals

The Sustainable Development Goals (SDGs) are strategies that improve health and education, reduce inequality, and spur economic growth.

Queensland Government Small Business

Information and events supporting Queensland’s small businesses.

Department of Employment, Small Business and Training

Help for small businesses to start, grow and employ through grants and support programs.