Marketing Models in Business
Issued by
CQUniversity
Earners have an understanding of how the use of the segmentation, targeting and positioning (STP) model represents a shift away from the traditional marketing model that focussed on product differentiation to a deeper awareness of the consumptive behaviour of consumers. They recognise why this model is one of the most popular in modern business practices.
- Type Learning
- Level Advanced
- Time Hours
- Cost Paid
Skills
Earning Criteria
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Complete online self-paced course
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Achieve over 90% on multiple choice quiz
Standards
Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all.
ASIC assists small businesses by regulating all companies, financial markets and providers of financial services and consumer credit in Australia and manage the registration of business names.