Key Account Management Best Practice
Issued by
Cranfield University
Cranfield’s KAM Best Practice programme is based on processes and tools developed through research by Cranfield with world leading businesses who have KAM at the heart of their delivery model and who are members of Cranfield’s KAM Best Practice Research Club. Participants will learn how to adopt a practical approach to planning, analysing and implementing a closer relationship with their strategic accounts.
- Type Learning
- Cost Paid
Skills
- Ability to use state of the art knowledge and tools for creating an effective KAM Plans.
- Align key account management processes with business strategy.
- Create a more knowledgeable and effective key account team
- Deliver more profitable key account management for every strategic customer.
- Gain strategic understanding on how to focus your time and attention appropriately in the development of key accounts.
- Improve collaboration skills with key customers.
- Improve understanding of your customers and build better strategic long-term relationships.
Earning Criteria
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During the course of the programme the individual will develop and apply a strategic key account plan for a specific customer. They will benefit from peer group input, challenges and support, gain a rare opportunity to network and exchange best practice with industry peers and subject experts, and be exposed to the latest thinking in key account management.