Sales Management - Bronze
Issued by
Cranfield University
By working through this module, you will develop a clearer understanding of the fundamental elements of sales strategy and organisation. The overall aim of the Sales Management stack (Bronze to Gold) is to improve your knowledge, competencies, and skills to manage sales processes. You will be able to apply the concepts integrating the sales planning process to the strategy of the company, by bridging the gap between strategy and sales.
- Type Learning
- Level Foundational
- Time Hours
- Cost Paid
Skills
Earning Criteria
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Learners complete activities for each of the skills described. To gain the Bronze badge learners complete all content and submit a summary of how Piercy's 5 I's are reflected in their organisation and how they contribute to value co-creation with their customers. Select one customer you have positioned into the four quadrants of the customer management matrix and reflect on their position in the portfolio, and why they are in that quadrant.