Strategic Marketing - Bronze
Issued by
Cranfield University
The module provides a clear and concise picture of a strategic perspective of marketing whereby an understanding of the needs and wants of customers is used to guide and direct the organisation. It focuses on the input of market and customer insight, and how an integrated approach across all functions of an organisation ensures market orientation. The strategic focus to marketing in this module prepares you for general management responsibilities.
- Type Learning
- Level Foundational
- Time Hours
- Cost Paid
Earning Criteria
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Learners complete activities for each of the skills described. To gain the Bronze badge learners complete all content and submit a summary of their organization's market orientation and the key weaknesses they have identified. For one product, they will recommend the market segment, its ideal target market, and how the product is positioned in the mind of the customer (Positioning). They will also identify one key challenge or opportunity using the PESTLE framework.