- Type Learning
- Level Intermediate
- Time Hours
- Cost Paid
Sustainable Business - Silver
Issued by
Cranfield University
This Silver module on Sustainable Business is the second of three levels that provides learning up to Masters level. The module will equip leaders with further knowledge and capabilities in sustainable strategy development to steer their organisations towards contributing to positive change and driving long term sustainable growth performance
- Type Learning
- Level Intermediate
- Time Hours
- Cost Paid
Skills
- Apply the sustainable marketing mix to changing customer behaviours for sustainability reasons
- Assess how organisational purpose, culture and values underpin or undermine sustainability strategy
- Critically appraise methods of evaluating sustainability performance
- Identify key organisational stakeholders and their needs and expectations to construct a materiality matrix for your (or a chosen) organisation
- Produce a sustainability strategy roadmap for your (or a chosen) organisation
Earning Criteria
-
Learners complete activities for each of the skills described. To gain the Silver badge learners complete all content and submit a critical reflection on the materiality matrix and strategic roadmap they have completed during the module.