Badge earners have deep knowledge in the fundamentals of successful digital marketing strategies, online channels and digital marketing technology tools. They understand how to develop a digital strategy; how online channels work with Demandbase; how to optimize their website for SEO; how to create and segment target audiences; how to establish budgets; how to create, manage and measure effective ad campaigns; and how to create personalized web experiences and communicate insights to sales.

• Type Validation
• Level Foundational
• Time Hours
• Cost Free