Foundations of Marketing

Issued by Denison Edge

Program graduates have a foundational understanding of the practical definitions, day-to-day practices, guerrilla tactics and analog and digital tools that make up what marketing is today.

Type Learning
Level Foundational
Time Hours

Skills

Brand Value Propositions
Customer Relationships
Customers Segments
Marketing

Earning Criteria

Graduates completed a program that covered foundational concepts in marketing. They learned about key partners/ activities/ resources as well as the value propositions, cost structure, revenue streams, channels, and customer segments that businesses consider in order to market their products and services. They also covered how to cultivate customer relationships outside of the transaction.