Multichannel Digital Marketing Planning - Digital Acceleration Program (Pharmaceutical Marketing)
3 day intensive workshop program to become ‘brilliant across the basics’ of digital pharma marketing and build multichannel marketing approaches and integrated marketing plans. Multichannel strategies | Integration | Customer insight | HCP journeys | Content creation | Website design & landing pages | Search: keyword strategies, SEO | Graphical & video Ads, key visuals | Email design & copywriting | CRM recruitment, automation & campaigns | Multichannel campaign planning | KPIs & optimization
- Type Learning
- Level Intermediate
- Time Days
- Cost Paid
Skills
- Advertising Creative Design
- Advertising Management
- Content Creation
- Content Marketing
- Customer Experience (CX)
- Customer Insight
- Customer Journeys
- Customer Relationship Management (CRM)
- DIgital Channels & Campaigns Optimization
- Digital Marketing Metrics & KPIs
- Display Advertising
- email design
- Email Marketing
- Email Optimization
- Integrated Campaigns Planning
- Marketing Automation
- Marketing to Healthcare Professionals (HCPs)
- Pharmaceutical Sales
- Regulatory Compliance
- Search Engine Optimization (SEO)
- Search Strategy
- Video Advertising
- Website Strategy
- Writing For The Web
Earning Criteria
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This program of face-to-face instructor-led workshops combines theory, case studies and practical activities to real-world business needs inside the organization. Participants build plans to strengthen key channels and assets, and need to show the ability to apply the knowledge to live business problems, tactical and strategic marketing planning.