Applied Marketing Mail Certified

Issued by Direct Effect

This course is an intro to running a direct mail campaign. Earners learn the basics on how to start a mail marketing campaign as well as how companies have used mail in unique ways to reach their audiences through real-world case studies. The earner now has the foundational skills to begin designing and planning a successful integrated marketing campaign.

Type Validation
Level Intermediate
Time Hours
Cost Free

Additional Details

Skills

Campaign Advertising
Communications
Design Strategies
Mail Distribution
Marketing Communications
Print Advertising

Earning Criteria

Earners will be walked through 3 modules by Georgetown University Associate Professor Wendy Zajack. The course covers how to run an integrated marketing campaign, two case studies of real businesses and how they use direct mail, as well as the advantages of integrated marketing campaigns. Earner must complete 3 quizzes with a passing grade of 100%.