Innovation Challenge
Issued by
Direct Effect
The earner has competed in a Direct Effect Innovation Challenge. This all-day challenge required the earner to research, design and plan a campaign, create a physical piece of marketing collateral, and present their innovation in front of a live client and judging panel.
- Type Experience
- Level Advanced
- Time Days
- Cost Free
Earning Criteria
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The Direct Effect® Innovation Challenge one-of-a-kind event that brings together teams of local college students for one day to design and develop integrated marketing campaigns in response to real-life business cases. Students develop integrated marketing campaigns, including designing and prototyping a direct mail piece using event learnings - with the goal of executing the campaigns and tracking its results.