HRTM Travel & Tourism Management
Issued by
East Stroudsburg University
Earners of this certificate have demonstrated an applied understanding of the sociological, environmental, cultural, and economic impact of travel and tourism industries in the globalized society. Examine major national and international tourism destinations. Assess community tourism values and marketing potentials. Analyze contemporary community tourism trends, define tasks and roles, conduct situation analysis, set goals and objectives, and develop strategies for community tourism development.
- Type Validation
- Level Intermediate
- Time Months
Skills
Earning Criteria
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HRTM 336 Community Tourism Development.
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Earn a passing grade of at least a B in HRTM 232: Principles of Travel & Tourism Management and HRTM 336 Community Tourism Development
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Complete action plan for developing an actual tourism activity in a selected community. Students will learn to research, and identify existing natural resources, human capital, social capital, and financial capital of a selected community. Conduct a situation analysis, establish goals and objectives, and select a wide variety of marketing tools.
Standards
Accredited by the Accreditation Commission for Programs in Hospitality Administration (ACPHA), which is a distinguished designation for having met or exceeded stated standards of educational quality.