SMGT Sport Marketing

Issued by East Stroudsburg University

Earners of this badge are able to apply key marketing concepts and strategies within various settings and components of sport industry and to identify and analyze problems and opportunities within sport industry and develop solutions addressing such problems. This badge also requires successful completion of a marketing plan project with a local sport organization.

Type Validation
Level Advanced
Time Months
Cost Free

Skills

4 P's Of Marketing
Ability To Work In A Team
Academic Presentation
Advanced Marketing Research Analytics
Business Integrated Marketing Plans

Earning Criteria

Earners must build a strategic marketing plan for a local sport organization, following contingency framework defined by Shank and Lyberger (2015). Earners work in a team to build a marketing plan and to present it to representatives from a sport organization.
Receive a minimum of a B grade in SMGT 409 Concept of Sport Marketing course at East Stroudsburg University