Digital Marketing Certificate
Issued by
Emory Continuing Education
The Digital Marketing Certificate badge validates that the earner has gained the fundamental knowledge and skills necessary to work in the field. Badge earners are versed in digital marketing concepts and strategies, storytelling as a blueprint for branding, and multichannel campaigns including marketing briefs, goals, KPIs, messaging, positioning, audience segmentation, competitive analyses, and analytics reporting. Badge earners have completed a capstone and can develop a marketing portfolio.
- Type Learning
- Level Foundational
- Time Months
- Cost Paid
Skills
- A/B Testing
- Agile Marketing
- Always-On Marketing
- Audience Segmentation Strategy
- Boilerplate
- Branding
- Brand Positioning Statement
- Brand Promise
- Channel Analytics
- CMP
- CMS
- Competitive Analysis
- Competitive Factors
- Content Calendar
- Content Experiments
- Content Management System
- Content Strategy
- Creative Management Platform
- Customer Journey
- Data Visualizations
- Digital graphics
- Digital Marketing Strategy
- Inbound Marketing
- KPI Reporting
- Market Competitive Analysis
- Market Forces
- Marketing Brief
- Marketing Funnel
- Marketing Goals
- Marketing Personas
- Marketing Portfolio
- Messaging
- Multichannel Marketing
- Organic Campaigns
- Paid Campaigns
- Product and Positioning
- Social Media
- Social Media Policy
- Storytelling
- SWOT Analysis
- Unique Value Proposition
- Web Analytics
Earning Criteria
-
Attend at least 80% of live class sessions
-
Earn an average passing score of 75% or higher on quizzes
-
Complete the capstone project with a score of 75% or higher