Entrepreneurship: The Business Model Canvas

Issued by Enderun Colleges

Recipients of the badge are able to complete the business model canvas for a fictional or real venture. In order to obtain the badge, the user must be able to properly fill out the business model canvas template for a given venture in an exam setting. Relevant facts and context about the venture will be presented in a short case provided to the student. The completed canvas should provide a comprehensive view of the firm's business model.

Skills

Entrepreneurship

Earning Criteria

Element #1. Key Partners. Identify key partners required to deliver the business' value proposition to the customer and to realize its vision
Element #2. Key Activities. Discuss the key tasks the business will perform, either in-house or via third party, to deliver the product or service to the customer
Element #3. Value Propositions. Describe how the company's product or service will address customer needs in a differentiated way vs. the competition
Element #4. Key Resources. Indicate the significant physical, financial, intellectual or human resources required for the business to satisfy customer requirements and generate revenues
Element #5. Customer Segments. Identify the appropriate customer segments for the firm's product or service, and describe their usage and purchase behavior
Element #6. Customer Relationships. Define how the business will establish and sustain a relationship with its target customer segments given a revenue uplift objective
Element #7. Channels. Identify the different sales mediums where a customer can avail of the business' product or service
Element #8. Cost Structure. Discuss significant variable and fixed costs based on an understanding of the firm's key activities, resources and partnerships
Element #9. Revenue Structure. Identify the different sources of revenue for the business