![Entrepreneurship: The Business Model Canvas](https://images.credly.com/images/1e4f8347-70df-4fc4-821c-2f3398d21792/Business-Model-2.png)
Entrepreneurship: The Business Model Canvas
Issued by
Enderun Colleges
Recipients of the badge are able to complete the business model canvas for a fictional or real venture. In order to obtain the badge, the user must be able to properly fill out the business model canvas template for a given venture in an exam setting. Relevant facts and context about the venture will be presented in a short case provided to the student. The completed canvas should provide a comprehensive view of the firm's business model.
Skills
Earning Criteria
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Element #1. Key Partners. Identify key partners required to deliver the business' value proposition to the customer and to realize its vision
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Element #2. Key Activities. Discuss the key tasks the business will perform, either in-house or via third party, to deliver the product or service to the customer
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Element #3. Value Propositions. Describe how the company's product or service will address customer needs in a differentiated way vs. the competition
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Element #4. Key Resources. Indicate the significant physical, financial, intellectual or human resources required for the business to satisfy customer requirements and generate revenues
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Element #5. Customer Segments. Identify the appropriate customer segments for the firm's product or service, and describe their usage and purchase behavior
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Element #6. Customer Relationships. Define how the business will establish and sustain a relationship with its target customer segments given a revenue uplift objective
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Element #7. Channels. Identify the different sales mediums where a customer can avail of the business' product or service
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Element #8. Cost Structure. Discuss significant variable and fixed costs based on an understanding of the firm's key activities, resources and partnerships
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Element #9. Revenue Structure. Identify the different sources of revenue for the business