FXUA Management Information Systems: Market Positioning & Sales (MP)
Issued by
New Lines Institute
Earners of this badge have been trained to position particular products or services in consumers’ mind as unique and different than its competitors’ products in terms of brand, quality, and price attributes. They are also skilled in using sales methods to show consumers the real value of a product as compared to other competing products.
- Type Validation
- Level Intermediate
- Time Months
Skills
Earning Criteria
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Complete BUSS 110: Introduction to Business. Course requirements and evaluation criteria consist of Assignments, Course Reflection Papers, Participation, Midterm Exam, and Final Exam.
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Complete BUSS 130: Principles of Marketing. Course requirements and evaluation criteria consist of Article Reviews, Quizzes, Homework, Participation, Projects, Midterm Exam, and Final Exam.
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Complete BUSS 351: Business Development; or BUSS 374: Entrepreneurial Marketing; or BUSS 375: Corporate Entrepreneurship. Course requirements and evaluation criteria among these courses vary but consist of a combination of the following: Article Reviews, Assignments, Quizzes, Homework, Participation, Research Papers, Projects, Midterm Exam, and Final Exam.