Brand Management: Creating & Managing A Benchmark Fashion Brand

Issued by Fashion Institute of Technology

The benchmark concept is a powerful analytic as it is category agnostic and draws from every business vertical and funnels the insights into the fashion space. Based on an understanding of how consumers process symbolic information, proceed to choices in the form of purchases, loyalty and advocating of your brand, and its products, this course draws upon iconic brands and extracts their enduring principles as benchmarks or standards of success.

Additional Details

Skills

Brand Building
Brand Creation
Branding
Brand Portfolio
Licensing Management
Social Media Marketing

Earning Criteria

Each student creates and writes an operational Brand Marketing Plan for either a launch, a re-positioning or a revitalization of a brand. The subject matter is sector agnostic as the skills learned apply to any business, in any vertical, at any time.