Personal Branding and Marketing

Issued by Fashion Institute of Technology

Students will learn how to brand yourself as an individual or company. Develop your own brand identity and plan top strategies from physical products to you as an individual. In this program you will gain new insights, knowledge and skills you can apply to your brand. You will explore and understand the fundamentals of branding and marketing—the importance of brand identity, crafting your brand story, brand development for maximum growth, brand communication, and go-to-market strategy.

Additional Details

Skills

Brand Development
Brand Management
Brand Marketing Strategy
Communication Strategy
Influencer Brand Campaigns
Strategic Brand Partnerships

Earning Criteria

Students complete an 8-week program as well as a final presentation including brand executive summary, crafting a brand story, building a brand style guide, brand marketing and communication strategy, influencer campaign and strategic brand partnerships. The course completes with a final presentation including an initial branding and marketing plan.