Marketing Essentials Progress - 5 Modules Complete
  • Type Learning
  • Level Foundational
  • Time Hours

Marketing Essentials Progress - 5 Modules Complete

Issued by Ford Motor Company

Earners of this progress badge completed five modules of the Marketing Essentials Learning program. Each module provides them with the information they need to increase their skill in one of the nine topic areas covered in this program: Influence, Storytelling, Brief Writing, Customer Centricity, Data Insights and Analytics, Digital Marketing, Brand Strategy and Activation, Marketing Strategy, and CRM.

  • Type Learning
  • Level Foundational
  • Time Hours

Skills

  • Brand Strategy and Activation
  • Brief Writing
  • CRM
  • Customer Centricity
  • Data Analysis and Insights
  • Digital Marketing
  • Influence
  • Marketing Strategy
  • Storytelling

Earning Criteria

  • Each Marketing Essentials Module consists of 4 - 6-hours of course work. The learning experiences include webinars, online courses, articles, videos, group discussions, on-the-job application activities, and more. To finish a module, the learner must complete the course work including an exercise to apply what they learn in a job situation. Participation is self-reported, and modules can be completed in any order. The learner gained at least five of the skills listed in the skills section.