- Type Certification
- Time Weeks
- Cost Paid
Facebook Digital Marketing
Issued by
Franklin University
Earners of the Facebook Digital Marketing Certificate have gained foundational skills necessary for marketing roles across a range of companies. These skills include market positioning, audience segmentation, marketing analytics, performance optimization, and social media marketing. They are able to develop comprehensive digital marketing plans and analyze performance using Google Analytics. They can also develop advertising campaigns using Facebook Ads and other tools.
- Type Certification
- Time Weeks
- Cost Paid
Skills
Earning Criteria
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Completed six week for-credit courses PATH 1401 (Foundations and Strategy of Marketing), PATH 1402 (Marketing Analytics & Performance Optimization), and PATH 1403 (Social Media Marketing) each with a grade of C or better.