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Marketing Analytics
Issued by
Franklin University
Earners of the Marketing Analytics badge have the key knowledge in marketing principles and applying analytics methods and strategies to support marketing decisions. They have proven having competency in using several marketing analytics tools such as Tableau, SAS or Google Analytics to provide powerful visualizations and insights for organizational decision making and to communicate their analysis in effective ways.
- Type Learning
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Skills
Earning Criteria
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Completed all course requirements in each of MATH 601 (Introduction to Analytics), COMP 630 (Issues in Database Management), DATA 605 (Data Visualization & Reporting) and BUSA 603 (Marketing Management & Analytics) with a grade B or better.