Marketing Management

Issued by Franklin University

Earners of the Marketing Management badge have a working knowledge of marketing theory and concepts and effective marketing communication planning and implementation. These professionals have proven the ability to apply fundamental marketing mix strategies to create value-driven relationships with identified target markets.

Type Learning
Time Hours
Cost Paid

Additional Details

Skills

4Ps Of Marketing
Integrated Marketing Communication (IMC)
Marketing Management
Marketing Mix
Marketing Planning
Promotion
Strategic Communication
Strategic Planning

Earning Criteria

Complete all the course requirements from the University's 6-week online courses, MCM 707 (Marketing Communication Foundations) and MCM 713 (Marketing Communication Essentials) with a grade of B or better.