Social Media Marketing

Issued by Genazzano Institute

This microcredential outlines the definitions and processes of social media marketing (SMM) in this digital age. Students learn the purpose and goals of SMM, the difference between SMM and SM management, how to establish audiences and desired platforms and how to analyse metrics. They create a SMM strategy portfolio including brand guidelines, targets, sample content and posting schedule.

Type Learning
Level Foundational
Time Weeks
Cost Free

Skills

Earning Criteria

Students complete learning modules to learn the fundamentals of Social Media Marketing, including: SMM Goals; Branding and style; Target audience; Assessing platforms; Assessing metrics/KPIs; Creating content; Creating a posting schedule
Students will create a Social Media Marketing Strategy Portfolio which includes brand guidelines, audience, metrics, strategy, sample content and posting schedule.
Students will present their strategy as a business presentation to staff acting as the board of the company. Students will be marked against a set of criteria throughout the presentation to achieve satisfactory completion of the microcredential.

Standards

Australian National Microcredentials Framework

Australian Curriculum: General Capabilities

This badge aligns with standards from the Australian Curriculum - General Capabilities: Critical and Creative Thinking, Information and Communication Technology (ICT)

Australian Curriculum: Media Arts

This badge aligns with standards from the Australian Curriculum: Media Arts Years 9-10.

Australian Curriculum: Economics and Business

This badge aligns with standards from the Australian Curriculum: Economics and Business Year 10