Brand X 2020

Brand X 2020

Issued by Hanken & SSE Executive Education

Brand X is a multi-company program for the most driven marketing professionals who work to make marketing a strategic, critical part of forward-looking businesses. The participating companies in 2020 were Alko, K. Hartwall, Ponsse and Vaasan/Lantmännen Cerealia.

Skills

Earning Criteria

  • Module I: Quick wins • internal branding • internal marketing engagement • marketing
  • Module II: Defining purpose • customer value • customer experience • brand positioning
  • Module III: Platform for success • solution portfolio • sales tool kit & CRM sales • media strategy
  • Module IV: Marketing strategy • thought leadership • internal marketing organization • stakeholder engagement