Business Lead 2019
Issued by
Hanken & SSE Executive Education
Overall objective: To empower participants to actively and meaningfully take part in Finnish business/working life in a variety of roles. Learning goals: To provide participants with an understanding of Finnish/European business life, business/working culture, and basic rights and obligations, to provide participants with basic business skills and relevant business vocabulary needed, to provide concrete tools to function effectively in a variety of roles in the Finnish business environment
Skills
- Business Skills
Earning Criteria
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Module 1: European Business landscape and working life: History, demography and politics, European business culture and behavior, Doing business and working in Europe and Finland
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Module 2: Business strategy and entrepreneurship: Strategy, vision & values, Business ideas & innovation, How to establish a company in Finland, Basic business law and forms of business, Pitching and CV clinics
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Module 3: Consumer behaviour, marketing and self leadership: Selling & marketing to Finns, Customer focus and insight, Digital marketing, Self-leadership
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Module 4: Finance and leadership: Business figures, Investment calculations and Profitability, Leadership styles and cultural differences