This Digital Badge is aimed at non-technical users and will take students through all the key techniques and how to use website analytics. Earners will gain knowledge of visitor traffic, how to calculate return on investment (ROI) for online advertising and how to get more conversions and sales from your website visitors. A project and activity-based second course, with instructor assistance, will provide earners the opportunity to practice and implement Google Analytics for their own website.

• Type Learning
• Level Foundational
• Time Months
• Cost Paid