IBM Marketing Specialist Apprenticeship Certificate

Issued by IBM

This badge earner has demonstrated skills and an understanding of how to establish and maintain relationships with their stakeholders and executives in order to understand needs and identify business priorities. They have developed problem-solving skills and strong analytical thinking and can work with agility within a team. They developed communication skills in writing, presenting, storytelling, and can effectively share recommendations clearly and concisely to enable decisive business action.

Type Validation
Level Advanced
Time Months
Cost Free

Additional Details

Skills

Earning Criteria

Successful completion of the IBM Marketing Specialist Apprenticeship Program at IBM which includes the following learning activities:
Earn the Agile Explorer badge.
Earn the Enterprise Design Thinking Practitioner badge.
Earn the Professional Skills badge.
Demonstrate ability to articulate the team's role in IBM's marketing strategy .
Demonstrate understanding of IBM Marketing's organizational structure and use knowledge to create deliverables through organizational lens.
Demonstrate ability to articulate and communicate a point of view.
Demonstrate knowledge of market analysis.
Understand and apply social trends and technologies.
Demonstrate ability to use marketing tools.
Ability to guide peer/executives through a deliverable.
Demonstrate key teamwork, collaboration behaviors, and good communications skills.
Understand and model good feedback behaviors.