IBM Thought Leadership Leader
Issued by
IBM
IBMers who earn this badge are SMEs in their field and will demonstrate experience delivering insights to their personal audiences using best in class IBM Thought Leadership on a subject matter of their choosing. The Thought Leadership Leaders will provide evidence of leveraging IBM Thought Leadership successfully in client engagements and through authorship to their professional networks.
- Type Validation
- Time Hours
- Cost Free
Skills
- Benchmarking
- Business challenges
- Client Engagements
- Client Facing
- Client Presentation
- Component Business Modeling
- Market Trends
- Performance data
- Proposal
- Sales
- Technology
- Thought Leadership
Earning Criteria
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Must be an employee of IBM.
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Articulate the value of thought leadership to clients and professional networks 3 or more times through email outreach, one-to-one presentations, social post, etc.
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Identify and leverage a minimum of 3 thought leadership studies to guide and shape the development of new Thought Leadership content by bringing forward strategic IBM business priorities for growth, emerging market trends, key challenges facing CxOs, Business & Technology Leaders, and recommendations for how to address them.
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Take action to encourage IBMers to leverage Thought Leadership in their engagements with clients 5 or more times through webinar participation, email outreach, or integrating insights into key communications, strategic planning, and/or assets.
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Leverage Thought Leadership in 3 or more complex deals.
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Research a minimum of 2 thought leadership sources to author 5 or more original thought leadership pieces on social media or other external platforms such as blogs, articles, Linkedin.