- Type Validation
- Level Foundational
- Time Months
Principles of Marketing
Issued by
InstantCert.com, LLC
The course looks at marketing, from both the strategic and tactical aspects that businesses must understand in order to address market concerns. Topics include strategic planning; ethics; global vision; consumer decision making; business marketing; segmenting and targeting markets; marketing research; products; supply chain management; retail; communications; advertising, public relations; personal selling and sales management; social media and marketing; and pricing concepts.
- Type Validation
- Level Foundational
- Time Months
Skills
Earning Criteria
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The methods of assessment include quizzes and examinations with a minimum passing score of 70 percent.
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The methods of instruction include audiovisual materials, computer-based training, and learner presentations.