Agency IAS Certified

Issued by Integral Ad Science

This credential badge is a distinguished recognition awarded to Agencies that have cultivated a close partnership with IAS (Integral Ad Science). They have demonstrated commitment to equipping their employees with comprehensive knowledge regarding the media quality landscape, advancements across diverse environments, and a thorough understanding of IAS's cutting-edge technology, configuration, and reporting capabilities. This certification is reviewed and issued yearly.

Type Validation
Level Advanced
Time Months
Cost Free

Skills

Earning Criteria

Organizations associated with this badge exemplify a strong dedication to fostering employee professional development in the media quality space and ensuring high media quality standards for their clients. This commitment is demonstrated through active participation in various IAS Academy courses and adherence to specific set up commitments, viewed on a regular cadence.
Organizations associated with this badge have participated in our live Expert sessions, where comprehensive information about IAS and our products is provided. These sessions delve into topics such as campaign set up, tagging, reporting, and troubleshooting, offering a thorough understanding of these processes. Additionally, employees who attended these sessions underwent post-session assessments to validate their comprehension of the products and associated procedures.
Organizations are expected to possess an extensive comprehension of brand safety and suitability best practices, showcasing a profound knowledge of the most effective strategies to safeguard their clients' campaigns. Furthermore, they are required to demonstrate their expertise in utilizing IAS's fraud prevention tools. By leveraging these tools, the agency can proactively protect their clients' campaigns, ensuring the delivery of high-quality and fraud-free advertising experiences.
The organization exhibits a high level of proficiency in leveraging IAS's suite of tools for viewability and performance. By effectively utilizing these tools, the organization can assess the impact of their clients' advertisements, ensuring that they are seen by the intended audience, driving desired outcomes. Additionally, the organization has the expertise to extract actionable insights from the measurement data allowing them to maximize ad viewability and overall campaign performance.
Organizations affiliated with this badge demonstrate a proactive approach in maintaining media quality standards by conducting regular reviews of their setup and custom list settings. It is recommended that these evaluations occur every six months to ensure that the established criteria still aligns with the evolving media quality requirements. This diligent cadence of review helps to uphold optimal standards and safeguards against any potential misalignment.