Earning Criteria

• Mobile: The earner of this badge has dived into the mobile environment and understood how mobile measurement has evolved from MRAID to OM SDK measurement and what measurement looks like for video and social media in the mobile space.
• Video: The earner of this badge has learnt about the types of video ads that are used today, the difference between VAST and VPAID, IAS' multimedia tag for measuring video and how video is measured in social media environments.
• CTV: The earner of this badge has learnt about the CTV definitions and consumer behaviour that influences the landscape today. The earner of this badge would have also delved into the IAS CTV solutions and innovations that are on the horizon today.
• Audio: Earners of this badge have understood how digital audio continues to be a top priority for advertisers, the challenges that marketers face with digital audio, and how IAS addresses these challenges with our solutions.
• Gaming: Earners of this badge have learnt about the gaming space today and how marketers monetise this new medium. They would have also learnt about the challenges and how IAS addresses these with our solutions.
• Retail Media: Earners of this badge have learnt and understood what retail media is, and why it is a relatively new medium within the digital media space. They have learnt about the challenges that marketers face today with this medium and how IAS is addressing these with our solution
• Assessment: Earners of this badge have taken an assessment that encompasses all they have learnt in this curriculum around environments, formats and emerging mediums, including identifying the challenges and how IAS solves for these in the media landscape. The earner of this badge has complete the assessment with a minimum 75% pass mark.