Earning Criteria

• Brand Safety & Suitability: Participants have understood why there is a need for Brand Safety & Suitability for advertisers and how to apply the IAS settings on both the pre and post bid environment. They have grasped the importance of custom lists and why and how Brand Suitability further protects advertisers from content misalignment
• Fraud & Viewability: Participants have understood what ad fraud is, how it is defined and why it is vital for advertisers to avoid in order to protect advertising budgets. They have learnt how IAS's technology is first in class and how we mitigate ad fraud in the industry. They have also learnt about the value of measuring viewability and why Time in View and attention metrics are vital in understanding the Quality Attention on campaigns.
• Contextual Targeting: Participants have understood the need for alternative targeting solutions and why AI Contextual Targeting is a strong solution to targeting consumers. They have learnt why IAS's Contextual Targeting segments are a differentiator in the market and how and where to apply them within the DSP.
• Proprietary Platforms: Participants have understood the need for measuring media quality within Proprietary Platforms and how IAS is able to protect digital investments in these environments, measuring Fraud, Viewability and Brand Safety.
• Environments: Participants have learned about the opportunities available in the CTV and Audio space and how IAS is addressing concerns of media quality in this ever-changing landscape. They have understood the concerns and challenges and how IAS is able to address these with our robust product suite.
• Participants who have attended the Expert session have taken part in an assessment designed to test their understanding of the concepts covered in the workshop, passing a minimum 75% score.