Earning Criteria

• Set Up: Earners of this badge have learnt how to set up new campaigns within IAS Signal and demo'd the platform to fully understand it's capabilities and important settings to apply. They have learnt about our custom lists, where and how to apply them as well as how to apply the Brand Safety settings to ensure media quality on campaigns. They have also witness automated processes that IAS has in place for campaign creation.
• Tag Wrapping: The earner has experienced the process of applying IAS code to ad-tags for accurate measurement across multiple environments. They've seen in the platform the steps to take and learnt about the other tagging opportunities that IAS has available to improve operational efficiency. Earners have also understood the process required to measure Media Quality across Social Media environments.
• Reporting: Earners of this badge have seen the reporting options available in IAS Signal from both a dashboard view and the custom report builder, including building metric conditions and filtering dashboards to focus on media quality violations. They have learnt how to read reports and understood steps to take next to improve Media Quality on their campaigns.
• Troubleshooting & Best Practices: Earners of this badge have understood how best to troubleshoot common issues that are seen with launching campaigns, including tracking issues, discrepancies and low measurement for media quality. They have also understood the steps to take to resolve these issues for successful measurement. They have also delved into best practices with set up and support and engaged in a Q&A session to review and address common scenario's.
• Assessment: Earners of this badge have completed an assessment based on the topics covered in the workshop, including: Campaign setup, tagging, reporting, troubleshooting, best practices and IAS Help Center. They have achieved a minimum of 75% pass mark to be awarded this certification.