IAS Academy France - Attention Certification
  • Type Learning
  • Level Intermediate
  • Time Hours
  • Cost Free

IAS Academy France - Attention Certification

Issued by Integral Ad Science

Earners of the IAS Attention badge have gained a strong understanding of our Quality Attention solution which will support the increase return on investment, drive brand consideration, and boost conversions across campaigns.

  • Type Learning
  • Level Intermediate
  • Time Hours
  • Cost Free

Skills

Earning Criteria

  • Attention: Earners of this badge have understood why proper attention measurement informs actions that drive campaign results. They have learnt how IAS' Quality Attention helps brands navigate through media clutter to seamlessly understand how media visibility, the ad environment, and human interaction can be combined through the power of advanced machine learning technology to elevate campaign performance. They have also learnt about Lumen's proprietary eye tracking technology.
  • Assessment: Earners of this badge have completed a 20-question assessment covering off everything they've learnt in the course material, including: Quality Attention, Lumen, Viewability, Situation & Interaction. They have achieved a minimum of 75% pass rate to receive this badge.