Earning Criteria

• Brand Safety: The earner of this badge has understood the importance of brand safety for brands, when serving ads online. They have learnt the important considersations of brand safety on campaigns, including misinformation and how to implement measurement using IAS' tools.
• Brand Suitability: The earner of this badge has learnt about the importance of context and ad placement to consumers and how IAS's capabilities enable brands to avoid negative content alignment to protect brand reputation as we move to a cookie-less world.
• Viewability: Earners of this badge have explored and understood what viewability is, the industry guidelines, why ads are not viewable and what core challenges look like. They've also learnt about the different considerations for viewability across different channels and environments and how to improve viewability with the use of IAS' measurement product.
• Attention: Earners of this badge have understood why proper attention measurement informs actions that drive campaign results. They have learnt how IAS' Quality Attention helps brands navigate through media clutter to seamlessly understand how media visibility, the ad environment, and human interaction can be combined through the power of advanced machine learning technology to elevate campaign performance. They have also learnt about Lumen's proprietary eye tracking technology.
• Fraud/IVT: Earners of this badge have understood what is considered as ad fraud and how the industry defines ad fraud. They've also learnt how ad fraud is committed and the different types of ad fraud that occurs on campaigns. Lastly, they've learnt about the ad fraud measurement solutions that IAS has in place to protect brands' budgets.
• Proprietary Platforms: The earner of this badge has learnt how brands can validate their media quality across social media environments to ensure that every impression has the opportunity to count. They've learnt how IAS' solutions help brands to ensure their campaigns are engaging real users and driving outcomes.
• Total Media Quality: Earners of this badge have understood why IAS's next-generation Total Media Quality product helps advertisers gain confidence when running video campaigns across social media environments with our video-level proprietary technology to understand the brand suitability and context in which brands appear.
• Carbon Emissions Measurement: Earners of this badge have understood how advertisers can enable seamless carbon emissions measurement generated by digital ad campaigns through IAS's partnerships with Scope3 and Goodloop.
• Assessment: Earners of this badge have completed a 50-question assessment covering off everything they've learnt in the course material, including: Brand safety, brand suitability and contextual targeting, viewability, fraud, publisher solutions and proprietary platforms. They have achieved a minimum of 75% pass rate to receive this badge.