IAS Optimization

Issued by Integral Ad Science

The earner of the IAS Optimization badge has taken a range of courses to understand more about how IAS's Optimization products support advertisers who are seeking to maximize their campaign ROI through pre-bid avoidance and targeting products. The learner has also understood more about the IAS Total Visibility product to gain insight into the quality, supply path and cost of programmatic ads for easy optimization towards the most efficient and high-quality paths.

Type Learning
Level Intermediate
Time Hours
Cost Free

Skills

Earning Criteria

The earner of this badge has understood the pre-bid segments that are widely available within DSPs to ensure advertisers' digital campaigns are seen by real people in safe and suitable environments. The have also understood the value the pre-bid segments bring, to ensure advertisers can reduce media waste, increase scale and drive conversions with IAS' technology.
The earner of this badge has understood the challenges in market regarding targeting consumers with the right ads to drive superior results on their campaigns. They have also demonstrated understanding of the IAS Contextual Targeting solution which is a differentiator in market.
The earner of this badge has learnt about IAS' solutions which foster efficient set up and scale management on their campaigns, through Control Panel and Quality Sync within IAS Signal.
Earners of this badge have a thorough understanding of the IAS Total Visibility product and how it provides advertisers with insight into the quality, supply path and cost of programmatic ads, so they can see the true financial impact of media quality.
Earners of this badge have understood IAS' reporting capabilities within the programmatic space, through the Programmatic Dashboard.
Earners of this badge have completed an assessment which tests their knowledge across the various courses above, including: IAS pre-bid segments, the challenges with targeting today, contextual targeting, the IAS Total Visibility product, features to support ease of use and optimization and the IAS Programmatic reporting dashboard. Earners would have passed the assessment with a minimum 75% pass mark.