IAS Partner - Programmatic & Contextual

Issued by Integral Ad Science

Earners of this badge have gained an in-depth knowledge of what programmatic is and how IAS solution works in this space. They have also demonstrated understanding of what contextual targeting is and why IAS’ solution is first class in the market for accuracy and scale.

Type Learning
Level Intermediate
Time Hours
Cost Free

Skills

Contextual
Programmatic
Programmatic Advertising
Programmatic Media Buying
Segments
Targeting

Earning Criteria

Earners of this badge have furthered their knowledge and understanding of the programmatic space, and specifically, what IAS offers clients to protect their digital investments before they buy an impression. They have also learnt about IAS’ Contextual product and how it will benefit clients today and beyond, in a cookieless world.
Earners of this badge have answered questions covering both programmatic and contextual, with a minimum pass score of 90%