Earning Criteria

• Brand Safety: The earner of this badge has understood the importance of brand safety for brands, when serving ads online. They have learnt the important considersations of brand safety on campaigns, including misinformation and how to implement measurement using IAS' tools.
• Context Control: The earner of this badge has learnt about the importance of context and ad placement to consumers and how IAS's capabilities enable brands to avoid negative content alignment to protect brand reputation, but also how to target towards certain content context as we move to a cookie-less world.
• Viewability: Earners of this badge have explored and understood what viewability is, the industry guidelines, why ads are not viewable and what core challenges look like. They've also learnt about the different considerations for viewability across different channels and environments and how to improve viewability with the use of IAS' measurement product.
• Fraud: Earners of this badge have understood what is considered as ad fraud and how the industry defines ad fraud. They've also learnt how ad fraud is committed and the different types of ad fraud that occurs on campaigns. Lastly, they've learnt about the ad fraud measurement solutions that IAS has in place to protect brands' budgets.
• Proprietary Platforms: The earner of this badge has learnt how brands can validate their media quality across social media environments to ensure that every impression has the opportunity to count. They've learnt how IAS' solutions help brands to ensure their campaigns are engaging real users and driving outcomes.
• Earners of this badge have learnt about the media quality challenges that publishers face in the digital ad ecosystem and how IAS helps to reduce friction and increase transparency to ensure they can deliver against key metrics on campaigns.
• Assessment: Earners of this badge have completed a 50-question assessment covering off everything they've learnt in the course material, including: Brand safety, brand suitability and contextual targeting, viewability, fraud, publisher solutions and proprietary platforms. They have achieved a minimum of 75% pass rate to receive this badge.