IAS - Tagging & Troubleshooting

Issued by Integral Ad Science

Earners of this badge have gained significant technical and troubleshooting knowhow of IAS set up, including creation of campaign tags ("tag wrapping") and troubleshooting discrepancies and issues with loading of creatives. They have also learnt about custom formats, what they are and how to set them up with IAS tracking.

Type Learning
Level Advanced
Time Hours
Cost Free

Skills

Earning Criteria

Tagging: Earners of this badge have learnt IAS's tag structure and fully understand the differences between blocking and monitoring. They have also learnt about our MultiMedia tag, which allows video and audio measurement across varying environments. In addition to this they've learnt about the IAS automated tag solution to efficiently build tags via agency ad servers. They will confidently be able to build tags within the IAS platform.
Custom Formats: Earners of this badge have learnt what a custom/native format is and how they are served to the page, allowing for media quality measurement. They've understood how to apply IAS' technology for accurate measurement.
Troubleshooting: Earners of this badge have understood how to troubleshoot common scenario's that occur with 3rd-party measurement and how to rectify, and avoid, with best practices.
Assessment: Earners of this badge have taken a 30-question assessment to verify their understanding of the concepts covered in the courses. At a minimum, the earner of this badge has achieved 75% as a pass mark.