Earning Criteria

• Industry Trends: The earner of this badge has learnt about the current trends, concerns and opportunities in media quality that are shaping the future of the industry. They've understood the changes around shifting industry priorities, CTV advancements, audio opportunities, mobile and social adoption and media quality concentrations especially around cookie deprecation.
• Digital Media Ecosystem: The earner of this badge has understood the various companies that make up the digital ecosystem, including how they all work together to ensure a brand's message successfully reaches their consumers. The earner has also explored why media quality is so vital in today's ecosystem and how ad tech plays an important role in protecting brand's reputation and budgets.
• The Programmatic Landscape: The earner of this badge has explore the programmatic landscape and has learnt what programmatic trading is, the difference between DSPs, SSPs and exchanges. They've also learnt how media is traded using these platforms and why there has been a huge shift to the way that ads are traded programmatically today.
• The earner of this badge has had to pass a 37 question assessment to measure their understanding of industry trends, the players involved in the digital media ecosystem and the programmatic landscape. The minimum pass mark is 75% to be awarded with this badge.