Earning Criteria

• Brand Safety: The earner of this badge has understood the importance of brand safety for brands, when serving ads online. They have learnt the important considerations of brand safety on campaigns, including misinformation and how to implement measurement using IAS' tools.
• Context Control: The earner of this badge has learnt about the importance of context and ad placement to consumers and how IAS's capabilites enable brands to avoid negative content alignment to protect brand reputation, but also how to target towards certain content context as we move to a cookie-less world.
• Viewability: Earners of this badge have explored and understood what viewability is, the industry guidelines, why ads are not viewable and what core challenges look like. They've also learnt about the different considerations for viewability across different channels and environments and how to improve viewability with the use of IAS' measurement product.
• Fraud: Earners of this badge have understood what is considered as ad fraud and how the industry defines ad fraud. They've also learnt how ad fraud is committed and the different types of ad fraud that occurs on campaigns. Lastly, they've learnt about the ad fraud measurement solutions that IAS has in place to protect brands' budgets.
• Earners of this badge have completed a 37-question assessment covering everything they've learnt in the course material, including: Brand safety, brand suitability and contextual targeting, viewability and fraud. They have achieved a minimum of 75% pass rate to receive this badge.