Verification Foundations

Issued by Integral Ad Science

Earners of the Verification Foundations badge have mastered the understanding of verification in the Digital Industry, Programmatic and different environments and channels. They now have the skills to confidently explain why there is a need for verification in the digital market place, what programmatic trading is and why it is vital to the industry, as well as understanding mobile, video, audio and OTT/CTV environments and channels.

Type Learning
Level Foundational
Time Hours
Cost Free

Skills

Earning Criteria

Industry Trends: The earner of this badge has learnt about the current trends, concerns and opportunities in media quality that are shaping the future of the industry. They've understood the changes around shifting industry priorities, CTV advancements, audio opportunities, mobile and social adoption and media quality concentrations especially around cookie deprecation.
Digital Media Ecosystem: The earner of this badge has understood the various companies that make up the digital ecosystem, including how they all work together to ensure a brand's message successfully reaches their consumers. The earner has also explored why media quality is so vital in today's ecosystem and how ad tech plays an important role in protecting brand's reputation and budgets.
The Programmatic Landscape: The earner of this badge has explore the programmatic landscape and has learnt what programmatic trading is, the difference between DSPs, SSPs and exchanges. They've also learnt how media is traded using these platforms and why there has been a huge shift to the way that ads are traded programmatically today. The earner has also understood the programmatic capabilities and benefits available to those utilising the IAS pre-bid segments.
Environments & Channels: The earner of this badge has dived into different environments and channels to better understand the variety available to brands when reaching consumers no matter how they are consuming media. Across mobile and CTV, the earner of this badge has understood different measurement techniques for this environment and what IAS has available today. For video and audio mediums, they have understood the background of the technology and the current measurement capabilities.
The earner of this badge has had to pass a 37 question assessment to measure their understanding of industry trends, the players involved in the digital media ecosystem, the programmatic landscape and the various channels and environments. The minimum pass mark is 75% to be awarded with this badge.