Digital Marketing Foundations

Issued by Kellanova

This course, offered via General Assembly, provides a comprehensive foundation, covering modern digital techniques like CRM and optimization, and timeless essentials like market research. At the end of the course, students can measure their skills on the industry-recognized Certified Marketer Level 1 (CM1) assessment.

Type Certification
Level Foundational

Skills

Channels And Execution
Creative Development
Customer Insights
Digital Marketing
Marketing Technology
Measurement & Analytics

Earning Criteria

Full completion of the Digital Marketing Foundations/Certified Marketer I online curriculum (28 modules).
Successful passing score of 30 points or higher on the Certified Marketer I assessment.