Kellogg's Brand Building Fundamentals

Issued by Kellanova

Earners of the Brand Building Fundamentals Badge have demonstrated understanding and application of our standardized approach and tools to Build World Class Brands at Kellogg. Skills include developing strong Brand positioning, identifying behavioral insights and opportunities, and nurturing big ideas to drive holistic consumer and shopper experiences.

Type Certification
Level Foundational

Additional Details

Skills

Activating Your Agency
Behavioral Insights
Brand
Brand Arch
Brand Id
Creative Briefs
Marketing

Earning Criteria

Complete attendance and participation in a formal Brand Building training session.
Successful completion of the Brand Building Fundamentals knowledge assessment with a score of 80% or higher.