ABM Expert Designation

Issued by Knowledgence ABM Graduate School

This badge acknowledges the completion of the Knowledgence ABM Graduate School™ ABM EXPERT designation for advanced learning and practical hands-on skills in Account-based Marketing.

Type Certification
Level Advanced
Time Weeks
Cost Paid

Additional Details

Skills

ABM Plan Development
Account-based Marketing strategy & tactics
Account Planning
Account Strategy
Advanced Campaign Planning
C-Suite Engagement
Marketing Analytics
Multi-Channel Marketing
Pipeline Support Strategy
Quarterly Business Reviews
Relationship Marketing
Sales Team Engagement

Earning Criteria

Candidate must already have earned a foundational ABM Certification (for example: MomentumITSMA, Demandbase, 6Sense, Rollworks) in advance of earning this Expert designation.
Candidates must have a minimum of 6 months of experience as an ABM practitioner post ABM certification.
Candidate must be actively working as an ABM Practitioner supporting at least one account or one cluster of accounts, with active sales team engagement while earning this designation.
The ABM Expert designation requires completion of 4 required core advanced courses, and 4 elective courses on selected topics.