Digital Marketer

Issued by La Salle University

Recipient of the Digital Marketer badge gained the knowledge and skills required to use the Google Search Engine and Social Media Platforms to develop and manage effective search and social media marketing strategies and campaigns. The knowledge and skillsets are obtained through taking classes, attending workshops, earning certifications, and completing application projects. This is a Level 3 badge.

Type Learning
Level Advanced
Time Months
Cost Free

Skills

• Digital Marketing Analytics
• Paid Search Marketing
• Search Engine Optimization
• Social Media Listening
• Social Media Strategy

Earning Criteria

Certification in Google Search Ads
Certification in Google Analytics
Certification in Hubspot (Hootsuite, Facebook) Social Media Strategies
Demonstrated the learned digital marketing knowledge and skillsets by successfully completing at least one project through the collaboration with the Digital Explorers Lab