Earning Criteria

• Learn the student’s contributing role in a team environment by evaluating which of the “Six Thinking Hats” best describes them and how this role can best support their team.
• Learning how to use the Lean Canvas through online lessons and faculty presentations.
• Conducting research and performing customer empathy activities to identify one or more problems affecting a target market segment.
• Participate in team-based brainstorming exercises to identify one or more potential creative solutions for customer problems, learning and utilizing approaches such as rapid ideation, round-robin brainstorming, and mind mapping.
• Complete the Lean Canvas to illustrate the needs of the customer segment(s), solution, key metrics, and the underlying business model to bring the idea to market.
• Prototyping to illustrate how the end solution could be designed and used.
• Presenting their lean canvas and customer story to an audience and responding to questions.