EXTERNAL RELATIONS
Issued by
Louisiana State University Shreveport
The earner has baseline knowledge in marketing principles and how to apply those in the nonprofit sector to publicize their mission and gather time and money contributions. Earner understands the primary areas of annual fundraising campaigns, capital campaigns, and planned giving. Earner has gained an introductory lesson in social media management, including identifying multiple platforms, the creation, and importance of a social media policy, and measuring performance data.
- Type Validation
- Level Intermediate
- Time Months
- Cost Paid
Skills
Earning Criteria
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Define what marketing is within the nonprofit environment.
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Explain the service-intensive nature of nonprofit program activities.
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Explain how the marketing mix is expanded for service products (the Three Ps of Services Marketing).
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Describe the importance of customer satisfaction and how expectations play a role in satisfaction with service products.
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Discuss the role of ethics in nonprofit marketing.
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Successful Institute Review of Earner's Case Study.