Neuroscience of Exhibitions & Events - IAEE
Issued by
Madison College
Event professionals & show organizers need to create exciting & engaging experiences that accelerate relationships, deliver business results & drive meaning. Blending the knowledge & disciplines of cognitive & social sciences is essential to building those experiences & delivering results. Badge earners have been immersed in the world of how our brain works & reacts in social situations like exhibitions & events; and how it influences decision making & collaboration.
Additional DetailsSkills
Earning Criteria
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Examine why our brains are wired to socially connect
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Discover ways to leverage social connectivity in your events and exhibitions
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Identify five key factors that drive motivation, behaviors, and decision-making
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Analyze meeting room designs/exhibition floor layouts to deploy best practices
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Create brain friendly environments that drive results
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Deconstruct event industry best practices and CEM standards through a neuroscience lens